Customer Foremost:

Creating fortune for clients and growing with clients

System Innovation:

Pursuing the systemic revolution and continuous innovation over all-value chain containing regulations, procedures, controls, products, marketing and services

Cooperation and Accommodation:

Accommodating different cultures actively and try best to achieve double win with advantaged peers and up and downstream chains

Group Development:

Fostering the concepts of loyalty, appreciation, simplicity, cooperation, introspection, and excellence among staff and teams