Customer Foremost：

Creating fortune for clients and growing with clients

System Innovation:

Pursuing the systemic revolution and continuous innovation over all-value chain containing regulations, procedures, controls, products, marketing and services

Cooperation and Accommodation：

Accommodating different cultures actively and try best to achieve double win with advantaged peers and up and downstream chains

Group Development:

Fostering the concepts of loyalty, appreciation, simplicity, cooperation, introspection, and excellence among staff and teams